The content shown here is being produced by a “
Static Block” which is created in the “
Static Content” area of the admin. You will see a custom post type in the left admin menu named “Static Content” where you can go to create and edit these blocks.
Static blocks like this are responsible for populating a variety of different areas of your new website. For example, to add this to the home page we went to “
Appearance >
Layouts” and opened the “
Home Page Layout“, dragged a “
Static Content” item onto the layout and selected the static block “
Home Page – Headline”
Another method of using static blocks is with a shortcode. You can see the shortcode documentation and usage here:
http://para.llel.us/themes/salutation-wp/shortcodes/miscellaneous/ (about half way down the page)